Blue Cross and Blue Shield

Anthem Blue Cross and Blue Shield is the largest health insurer in New York State, serving New Yorkers for 90 years.

MSA’s mission is to shine a light on the many ways Anthem helps underserved New Yorkers beyond providing health insurance. Thanks to MSA’s efforts, Anthem benefits from ongoing publicity in community & ethnic media, linear and OTT TV, radio and digital.

MSA also works with Anthem in multiple areas of marketing across digital channels including social media and content development. Using our extensive contacts in the political arena, we connect Anthem to elected officials on an ongoing basis at events and one-on-one meetings.

Overall, MSA has significantly raised Anthem’s image in a highly competitive market packed with aggressive players with big budgets.