With tight budgets, MSA is charged with reaching both potential donors as well as those who may be in need of Food Bank’s services. Based on zip codes, neighborhood targeted campaigns ramp up throughout the year surrounding winter holidays when the need is greatest as well as Hunger Action Month, LGBTQ+ Pride, Tax Prep season and others.

We utilize digital trucks and street team activations at high traffic locations throughout the city. This is augmented by English/Spanish radio as well as cable advertising, both with substantial value-added activations.

The campaigns also include a robust social media and Google/YouTube element with TikTok significantly enhancing the LGBTQ+ effort.

Finally, the agency developed a concept where promotional table tents were placed in restaurants allowing patrons to snap a QR code and donate while they await their food order.