NYC Health + Hospitals/Gotham Health was formed in 2015 to address the primary care needs of New Yorkers in their own neighborhoods.
While Gotham Health operates 29 clinics across all five boroughs, providing a full spectrum of primary, specialty, and behavioral health services, the level of awareness of these services has often been overshadowed by hospital systems with much larger media budgets.
MSA has seriously upped the game with a campaign that helps position Gotham as world class health care that’s accessible to you. This is supported by a strategic mix of targeted wild postings, digital trucks, digital and paid social media.
MSA has redesigned Gotham’s internal newsletter, transforming it into a glossy magazine. We are also working to position Gotham’s dynamic CEO as an industry thought leader.
