MSA targeted uninsured New Yorkers in an effort to educate them about this vital benefit.
The campaign included television, radio, LinkNYC kiosks, signage in convenience stores, barber shops, laundromats, pharmacies, digital mobile trucks, king size bus ads, subway brand trains, subway station dominations, community billboards, check cashing envelopes and community/ethnic newspapers.
Among the campaign highlights; the television and radio flights delivered hundreds of thousands of dollars in added value and no-charge spots. Both exceeded projected impressions.
The digital element utilized key properties in English, Spanish, Polish, Haitian Creole, Russian and Chinese. These efforts resulted in over 100,000 members at the conclusion of the campaign.
